The Beauty of Aging: Pro-Aging Products, Campaigns, and Societal Shifts

The beauty industry is experiencing a profound transformation, moving away from “anti-aging” rhetoric to embrace “pro-aging” values. This shift reflects not just changing marketing strategies but also evolving cultural attitudes. Pro-aging emphasizes authenticity, wellness, and self-care, encouraging individuals to embrace aging as a positive journey. It’s a reflection of society’s growing preference for inclusion, sustainability, and mental well-being.

The Beauty of Aging: Pro-Aging Products, Campaigns, and Societal Shifts
Olivia Tremblay

Nov 11, 2024, 8:35 AM

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The Beauty of Aging: Pro-Aging Products, Campaigns, and Societal Shifts

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