The beauty industry is experiencing a profound transformation, moving away from “anti-aging” rhetoric to embrace “pro-aging” values. This shift reflects not just changing marketing strategies but also evolving cultural attitudes. Pro-aging emphasizes authenticity, wellness, and self-care, encouraging individuals to embrace aging as a positive journey. It’s a reflection of society’s growing preference for inclusion, sustainability, and mental well-being.
Jan 14, 2025, 5:01 AM
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